David Weir

Chief Executive Officer / Founder
  • 20 years of international marketing and business development in the health and wellness industry.
  • Played a major role in the creation of health clubs which were sold in 2015.
  • The creator and vision behind the Original Fit Factory Global concept and he advises wellness businesses globally on marketing and strategic development.

Jonathan Miller

  • Senior Advisor for Advancit Capital. Ex-Chief Digital Officer & Chairman & CEO Digital Media Group for News Corporation. 
  • Before this, he was Chairman & CEO of AOL, hitting record annual profit growth whilst also leading AOL’s investment in Kayak which was sold to Priceline. 
  • He serves on several boards including Interpublic Group 7 TripAdvisor.

Catherine Chalmers

Chief Operating Officer
  • 5 years of experience in the health, nutrition, and wellness industry, and has an MA in Psychology and a BSc in Health Science and Nutrition. 
  • A qualified gym instructor and opened and ran the first dedicated fitness facility for children in the UK for 5 years, building links with local authorities and NHS provision for children. 
  • Subsequently worked for a national fitness group, supporting youth facility franchisees UK-wide both practically and strategically. 
  • Instrumental in the creation and development of the TRUCONNECT by TV.FIT app across all global app platforms.

Alan Peyton

Chief Strategy Officer
  • 25-year senior career across several leading companies. Alan brings significant operations, transformation, and leadership experience to the organization. 
  • Held senior roles in companies such as Mars Inc, Juul Labs Inc. Three Mobile (CK Hutchison Holdings Ltd), and CPM (Omnicom Group Inc). 
  • Worked in partnership with Microsoft, Disney, GSK, Diageo, and HP, providing professional sales and operations services. 
  • He holds an honors business degree (UCD) and an MBA (Henley College) and has recently completed an Advanced Diploma in Personal Leadership & Executive Coaching.
Gareth Smyth

Gareth Smyth

Chief Commerical Officer
  • 25 years’ experience, masters educated (Trinity BBS, MA), worked Internationally, performing at C-Suite level in Senior Leadership positions (Chief Commercial Officer, Managing Director, General Manager) in both corporate bluechip (Mars Inc, Nielsen, GSK PLC & Suntory Holdings) & portfolio advisory positions across multiple industries (Consumer Packaged Goods, SaaS, Management Consulting services, Consumer Healthcare & Wellness).
  • Delivering in B2C & B2B environments, operating through various corporate structures PLC, VC-backed & family-owned businesses at varying stages in their business life cycles including start-up, turnarounds, divestment & integrations
  • Experience in General Management, Commercial, Sales, Marketing, Revenue Growth Management, Building & Developing High Performance Teams, Divestment, integration & synergy optimisation

Kasey O’Leary

Chief Marketing Officer
  • With over 20 years of experience across international brands, leading advertising agencies and start-ups, Kasey brings a wealth of knowledge and experience in driving performance, growing brand equity and building customer loyalty.
  • An award-winning marketer, she has held key roles at Hilton Worldwide including leading portfolio marketing transformation from private equity through IPO, additional leadership roles include The Sports Club/LA, Borders Books & Music and marketing consulting roles at several start-ups as well as WPP and IPG agencies.

Cedric Betis

Managing Director – Intl. Operations
  • Senior executive specialist with over 20 years in wellness, sport, and fitness.
  • Current member of the Dubai Future Council on Health & Wellness as well as Wellness Advisor at the Dubai Future Foundation, Expo2020 Dubai, and Majid Al Futtaim Group.
  • Former Chairman of the Wellness Committee at Dubai Holding.

Michael Borden

Strategic Advisor
  • He is the co-founder of the boutique fitness franchise TruFusion.
  • Co-founder and former CEO of the world’s most powerful data telecommunication company, Switch Communications.
  • CEO of Sandbags, a patented sandbag manufacturer that earns over $5 million in revenue annually.