25 years’ experience, masters educated (Trinity BBS, MA), worked Internationally, performing at C-Suite level in Senior Leadership positions (Chief Commercial Officer, Managing Director, General Manager) in both corporate bluechip (Mars Inc, Nielsen, GSK PLC & Suntory Holdings) & portfolio advisory positions across multiple industries (Consumer Packaged Goods, SaaS, Management Consulting services, Consumer Healthcare & Wellness).
Delivering in B2C & B2B environments, operating through various corporate structures PLC, VC-backed & family-owned businesses at varying stages in their business life cycles including start-up, turnarounds, divestment & integrations
Experience in General Management, Commercial, Sales, Marketing, Revenue Growth Management, Building & Developing High Performance Teams, Divestment, integration & synergy optimisation
With over 20 years of experience across international brands, leading advertising agencies and start-ups, Kasey brings a wealth of knowledge and experience in driving performance, growing brand equity and building customer loyalty.
An award-winning marketer, she has held key roles at Hilton Worldwide including leading portfolio marketing transformation from private equity through IPO, additional leadership roles include The Sports Club/LA, Borders Books & Music and marketing consulting roles at several start-ups as well as WPP and IPG agencies.